My friends recently turned me onto Muxtape. This is a sweet site that lets you upload 12 mp3's to make a mixtape. You can then share it with friends by sharing the URL. It is such a beautifully simple idea. For each song there is a link to Amazon where one can purchase the track/s.
One can easily appreciate what a good sales/marketing model this is immediately. I've already been exposed to at least 10 bands I had heard of, but had never heard. Now I'm probably going to buy some of their music, whereas if I had not heard them--I would not buy their music. Sure you can sample tunes in many manners--its just that Muxtape has that social networking recommendation thing going on. Perhaps this is something the slow moving publishing industry will notice and take a cue from.
I'm fantasizing about having a library muxtape with selections taken from the library collection and then having links to the records so they can be placed on hold easily.
Simple is beautiful.
Good work Muxtape!
Tuesday, April 15, 2008
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